Privacy Policy

Who we are

We are Brighton Apothecary.  Our trading address is Unit 6,  The Open Market, Marshalls Row, Brighton, BN1 4JU.

Our website address is:

This privacy policy explains how we use the personal data we collect from you.

What personal data we collect and why we collect it


We collect your name, address, email address, telephone number, date of birth and medical history.  This information is not shared outside of our organisation in any way and is strictly confidential, accessible only by our Medical Herbalists.  The information is stored on paper and not electronically.  We may share information via email between ourselves and you.  This information is necessary to provide safe herbal treatment and to maintain contact with you when required.  We keep medical notes for a minimum of 10 years.


If you contact us by email we do not share your details outside of our organisation.  We usually keep emails for future reference.

Website contact form

We use an online contact form that you may choose to use.  We collect your name and email address so that we may respond to your query.


Facebook: We use Facebook advertising. Facebook’s own Data policy can be found here: This data is used for targeted advertising to potential or existing customers based on similar demographics. We market products, services or offers based on previously viewed content. Facebook uses cookies to gather this data. Facebook has multiple opt-out options under your account settings to opt out of its advertising.

Instagram: We use Instagram to post marketing activity, we occasionally use the paid advertising service to target users based on demographics. We promote products, services and offers  – this is all run through the Facebook Advertising platform.

Google Ads: We occasionally used paid advertising through Google ads to promote products, services and offers to target users based on demographics.  Google Ads privacy policy can be found here:


If you sign up to our newsletter we collect your name and email address.  You can unsubscribe at any time by clicking on the unsubcribe button at the bottom of the newsletter.  We use mailchimp to create our newsletter.  Mailchimps privacy policy can be found here:


We use cookies on our website.  To view our cookie policy please visit our cookie policy page

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We use Google Analytics.  Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.  We use this data to help use understand how people use our site.  How Google uses data when you use our partners’ sites or apps

Who we share your data with

We do not share your data with anyone outside of organisation that has not already been disclosed above.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Please note that we keep medical notes for a minimum of 10 years.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us.  You have the right to ask for copies of any of your personal information that we hold.  You have the right to ask us to rectify and personal information you think is inaccurate or incomplete.  You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.  In certain circumstances you have the right to request that your personal information is erased.  In certain circumstances you have the right to a) ask us to restrict the processing of your personal information and b) object to us processing your personal information.  You may request us to transfer your personal information to another organisation, or to you, in certain circumstances.

If you wish to exercise these rights please contact Sarah Flower by email: or in writing at Brighton Apothecary, Unit 6 The Open Market, Marshalls Row, Brighton, BN1 4JU.  If you make a request, we have one months to respond to you.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Additional information

How we protect your data

Our Medical Herbalists are fully trained in the General Data Protection Regulation (GDPR) and adhere to a strict confidentaility code of conduct.  All medical disclosure is treated with the strictest confidence.  For marketing and analytical purposes we only use companies that have full and robust data protection protocols in place.

What data breach procedures we have in place

In the event of a data breach we will notify you and the Information Commissioner’s Office (ICO).  As data processors we are registered with the ICO.  For further informaion on GDPR and the ICO please follow this link:

What third parties we receive data from

We use anonymised analytical data from Google Analytics and Facebook.

What automated decision making and/or profiling we do with user data

We use analytical data to help target our marketing and to improve website users experience.